Unchained Melody: The New Fetish Collection from Addicted USA
By Tom Tietjen // Photos courtesy of AddictedUSA.com
As fashion and fetish-wear continue to become increasingly intertwined, designers are striving to incorporate the latter’s seedy aesthetic into their collections. The latest to combine ready-to-wear design sensibilities with kink-wear is the gay-owned menswear designer, Addicted USA.
They recently unveiled “Unchained,” the latest collection from AD Fetish, their steamy line that features crafted harnesses, singlets, and jocks.
The collection draws inspiration from the gay bathhouse scene, yet everything in Unchained is finely and meticulously crafted by Addicted’s superior artisan team. “When you go into a sex store and shop fetish clothes, the first thing you notice is they’re not very wearable,” explains AddictedUSA’s Chris Lynch. “The Unchained collection from ADFetish makes accessories and clothing that look fetish-y but are comfortable and well built.”
Designer Carmen Monforte says her team had fun designing the Unchained collection. “It allowed us to go beyond the cotton, lycra and mesh in our sports collections and work new materials – like rubber, leather, and see-through fabrics – into the creations.”
She says the collection’s purpose goes beyond sex and seduction and is about embracing the male body in a way that compliments every body size. “The Unchained garments are sewn and tailored to fit perfectly on all body shapes.”
“The collection breaks the barrier that is there when guys buy clothes,” continues Lynch. “The one that says, ‘My stomach’s too big to wear this’ or ‘my legs are too skinny to wear that’. We’re giving guys a new confidence; inspiring them to be secure in who they are, their bodies, and to not let anyone interfere with that.”
On the retail end, Lynch says the response for Unchained has been enthusiastic, with initial pieces selling out, and guys Instagramming themselves in their favorite looks. The harnesses, in particular, have been fan favorites.
Monforte is encouraged by the success and says she plans to use it as a springboard to take the line even further. “I want to take the collection beyond the niche. I want to reach guys who wouldn’t normally wear fetish gear. I want them to see kink wear as empowering.”
Lynch agrees. He believes collars, body chains, and, of course, the sexy leather harnesses, are must-have accessories for every man. “All men should be able to walk out the door and boldly proclaim, ‘Hey, this is me, and I don’t give a f*ck what anyone else thinks.’”
This article was originally published in the second issue of PROUD & Kinky Magazine. You may read it in its original format here.